My new post is up on Performancing:

There are many things that go into being successful in the problogging arena. Things like putting in the time and effort, determination, hard work, writing chops, and marketing savvy have been brought up by many people. But I think the most important thing doesn’t get talked about a lot. For the most successful bloggers, their biggest trait seems to be the ability to consistently produce conceptually new content over the long term.